Services Provided

Product Branding
We provide following services for branding:

  • Marketing research
  • Excella Research offering valuable insights about your target market and pinpointing specific areas where you should direct your marketing strategies towards. Our marketing research services are always in sync with your long-term business optimization and profitability goals.

  • Brand equity measurement
  • Excella only helps measure your brand’s actual financial potential to augment your business, but also suggests methodologies to improve it despite tough market conditions and competition. We empower you to prepare an incisive brand positioning strategy to address unmet requirements of your target customers.

  • Brand valuation
  • As opposed to its peers, Excella uses scientific consumer data-driven tools to properly quantify the financial value of your brand by considering all possible variables. We not only help you unearth your brand’s existing financial value, but also formulate innovative strategies to improve it holistically.

  • Brand (re)positioning
  • Apart from identifying the various lacunae in your existing brand positioning strategies, we also outline several well-defined steps to reposition your brand to improve its practical relevance among prospective and existing clients. Our brand repositioning services ensure are unique because they are always coherent with your market optimisation objectives.

  • Brand identity development
  • By working together, we’ll outline clear-cut steps to formulate a brand identity strategy that would set you on the path to success by signalling all the right messages to your audience.
    Excella will highlight the practical importance of your brand in a succinct manner that will tell your potential customers why they should care about what you do.

  • Brand plan development
  • After establishing your brand identity, we then develop it further to reflect the needs of your prospective customers. Never losing sight of your long-term objectives, Excella prepares an insightful development plan that is always in sync with your goals of profitability and sustainability.

  • Advertising campaign development
  • We understand the importance of advertising products and services differently in a market that witness relentless burgeoning competition. By considering various potential challenges and pitfalls that can hurt your business, Excella comes out with innovative advertising models to help you promote your services to a widespread audience.

  • Brand extension
  • Recognizing the fact that intelligent brand extension can catapult your market image, Excella helps you understand the nuances of extending your brand into newer markets. We will not only overview the implementation of your brand expansion, but also pinpoint tangible steps to do it effectively while warding off competition.

  • Strategy for co marketing with other brand
  • We understand that co-branding strategy can be successful only if both companies’ brands benefit from it. To that end, Excella will prepare customized strategies that allow you to leverage the advantages of multiple branding on one specific product or service. This will not only help you lower product launch costs, but also customer loyalty.

  • Establishing partnership with other brand
  • We at Excella help you establish brand partnerships in a mutually beneficial manner to fuel your long-term growth. By partnering with other well-respected brands, you’ll be able to leverage massive economies of scale and operation.

  • Protecting your trademarks
  • We live in dangerous times where many entities engage in fraudulent practices like trademark exploitation. By associating with Excella, you can be assured that all your trademarks will be safeguarded in such an effective manner that you can peacefully focus on other important aspect of your business.

  • Generating incremental revenue for your brand
  • Any successful business must be visionary enough to conceptualise plans to create incremental revenue from your products. Realizing this relevance, Excella offers simple solutions to help you obtain incremental revenue from multiple sources, thereby increasing your profitability.

  • Brand licensing
  • Excella is cognizant of the fact that brand licensing is way more than just being another infringement prevention tool. By teaming up with us, you will be actually empowered to leverage brand licensing as an innovative marketing strategy that will drive home your business goals
Sales & Marketing

  • Market Research
  • Excella Research prides itself at providing insightful information about your target audience and existing market trends to help you attain your business goals. By preparing a foolproof marketing strategy after evaluating all important factors and contributors, we will make sure that all your marketing efforts yield tangible results.

  • Consumer profile analysis
  • Excella’s scientific customer profile analysis service helps you identify who your potential clients are and then incorporates scientifically proven methodologies to know where you can find them. Our assistance doesn’t end there; we also provide you with practical strategies to reach out to them.

  • Analysis of Appropriate timing to enter a market
  • We at Excella will time your market entry to perfection to allow you to gain a string foothold. By analyzing various important factors like market trends, customer choices and competition, we will tell you exactly how, where and when to enter a new market.

  • Partner or Distributor search
  • Locating suitable distributors ensures that your products and services reach your target customers in an effective, streamlined manner. Excella helps you identify experienced distributors within your market who would then expand your products to a widespread audience.

  • Market and sales strategy
  • Sales and Marketing are the two cornerstones of any business venture because they play the biggest role in shaping your growth strategies. Realizing that, Excella offers compelling, innovative strategies to market your services effectively among a widespread audience to fructify your sales growth efforts.

  • Communications strategy
  • Excella realizes that any communication strategy must be organization driven, which is why our strategy involves not only your entire organization, but also your potential customers. We will integrate this strategy with your organizational strategy to ensure optimum alignment with your business objectives.

  • Optimization of Buying
  • Buying optimization greatly influences your investment decisions and impacts profitability. Keeping this in mind, we will analyze all factors crucial to buying optimization on your behalf. We will also offer innovative but practical steps to ensure the proper alignment of your buying optimization policy with your business objectives.

  • Creation of new market
  • Most companies struggle to gain a foothold into new markets due to lack of experience and foresight, which is exactly what we will help you with. Utilizing our unmatched experience and expertise in the field of market research, we will help you identify potential entry points and also offer practical insights about overcoming external competition.

  • Customer targeting and Activity Planning
  • After identifying specific marketing entry factors, Excella would also devise customer segregation plans on your behalf to pinpoint the exact group of clients you may want to target. We will ensure that you take all the right measures at the right time to reach out to the customers you’ve targeted.

  • Sales compensation
  • Designing a suitable sales compensation plan with a view to increase sales volume can be vexing, but not for Excella. Having designed several plans in the past, we will help you attain optimal benefits of a robust sales compensation program to recognize and reward the efforts of your dedicated sales team.

  • Sales Force Design
  • By deploying our carefully crafted sales force design solutions, you will be able to accommodate the evolving demands of your target market and prospective customers. Excella’s sales force design solutions have enabled many clients to boost their revenues as well as profitability through intelligent resource optimization.
Production

  • Cost Cutting
  • By offering creative cost-reduction strategies, Excella will help you cut down unnecessary, avoidable business expenses that dent your long-term profitability. Not only that’; we’ll also suggest ways to divert that money towards important domains like R&D, product development, and marketing to further build your brand image.

  • Improve Production
  • Excella believes that the main reason why most small-medium sized businesses struggle to grow is because they fail to augment their production. That is exactly where we help you by pinpointing specific weak areas that need attention and then outlining proven production enhancement methods to improve your both your top line and bottom-line.

  • Outsourcing
  • Our outsourcing services help you gain a cutting-edge advantage over your competitors by saving costs and leveraging our unmatched expertise. By outsourcing your services to Excella, you will be able to divert your attention to other important business components such as R&D, marketing, sales and brand development.

  • Creation of Product Feasibility Report
  • Unlike others, we will diligently prepare a comprehensive production feasibility report to ensure product optimisation while evaluating the viability of your yet-to-be-launched products. In other words, we will tell you whether or not you should be investing in a particular product or service and also suggest ways to modify your business strategy accordingly.